Forget booths. In Rimini, Red Bull doesn’t just exhibit: it takes a stand. 1,600 square meters of urban takeover where hospitality stops being a theory and becomes pure dynamics. Tech, vision, and adrenaline. Unfiltered.
THE BACKBONE: BAR STAFF ARENA
A multi-functional ecosystem dominated by a 6×3 LED wall. This isn’t a stage; it’s mission control:
- Monday: Drink Competition. Focus on precision and balance.
- Tuesday: Educational Hub featuring the world’s elite bartending schools.
- Daily: Technical command led by the Bar Squad and Local Ambassadors.
THE REAL BAR: DAILY & MIXOLOGY
Micro-worlds mimicking the street, where the craft is a daily grind:
- Caffè Centrale: The ultimate “Daily Bar.” Tables, umbrellas, high-speed daytime operations. Red Bull’s manifesto for the daytime bar scene.
- Premium Mixology: From 4:00 PM to 6:00 PM, the area shifts gears. Featuring Bruno Vanzan and the Sky Garden crews (Milan & Rome).
- Strategic Networking: 8 partners and a dedicated Drink Strategy zone.
BEYOND THE COUNTER: BUSINESS & ACTION
In the Red Bull world, execution doesn’t wait:
- Simulator World: Cliff Diving, Formula 1, and Cerro Abajo. Live the rush or stay on the sidelines.
- Podcast Container: Bartenders and entrepreneurs in raw, live face-offs. Market analysis without the fluff.
- Vending Culture: The tactical strike on automated distribution. Volume and reach: the pillars of the Italian business.
DON’T EXPLAIN IT. LIVE IT
From the arancini of the South to Francesco Vitiello’s van with its sustainable pizzas, always pushing the edge of technology, every detail has one goal: representing authentic hospitality.
The Red Bull space at Beer & Food Attraction 2026 isn’t a showcase. It’s a manifesto.
