The hospitality world is no longer just about mixology; it’s about vision, management, and, above all, entrepreneurship. We met the Red Bull Squad: a collective of professionals who have moved beyond the counter-as-a-service model, transforming it into a hub for business and innovation.
JERRY; THE ENTREPRENEUR IN CONSTANT EVOLUTION
Gerardo Marcogiuseppe is the quintessential example of this shift. From Abriola (Potenza) to the heart of Romagna, he has scaled his passion into a sophisticated corporate ecosystem covering high-level training, venue management, catering, and 360-degree consultancy.
“Behind the bartender stands the entrepreneur. Playing the ‘character’ 14 hours a day is a strategic choice, but the foundation is built on study and professional logic.”
For Jerry, training is the “combat gear” for the industry: there is no room for improvisation. His mission? To scout and elevate talent from outside major metropolitan hubs, providing them with the self-awareness and drive needed to hit real-world targets.
MATTIA AND DANIELE: VISIONARY MARKETING AND BRAND EQUITY
Mattia Cavallo took “Cesare” in Modena—a landmark institution since 1934—and flipped the script with an aggressive, disruptive marketing strategy. Merging “magic” behind the bar with menus developed alongside experts (including a sexologist), Mattia doesn’t just sell drinks; he curates an interactive experience.
Daniele Ficcadenti, on the other hand, builds his authority brick by brick. Through his Flair Room, he has developed a communication model that translates technical mastery into a powerful personal brand, attracting students nationwide and leveraging the Squad’s network to dominate the market.
EXCELLENCE AND AMBITION: SILVIA
Silvia Gazocchi is the embodiment of uncompromising quality. In a high-pressure industry, she has proven that sheer grit and relentless preparation are the only ways for women to claim their rightful place behind Milan’s most prestigious bars.
MATTEO: ADVOCATING FOR “BETTER DRINKING”
Matteo Cassan, a five-year veteran of the Red Bull universe, views bar entrepreneurship as a cultural responsibility. In a world moving at 300 km/h, Matteo advocates for slowing down. His mission is to promote conscious drinking, tapping into the needs of a new generation that demands a healthy lifestyle without compromising on social connection.
THE BOTTON LINEL: GIVES YOU WINGS (FOR REAL)
This collective ambition, this “constructive friction” between sharp minds racing at 300 km/h—has one common denominator: Red Bull.
For the Squad, the brand isn’t just a logo; it’s the high-octane vehicle that pulls you out of anonymity. As Jerry puts it: “As a child, it was the finish line; today, it’s just the starting blocks.” Red Bull is that uncomfortable realization that nothing is handed to you, but you are given the tools to seize everything.
Being part of the Squad means being in an environment where you either fly or you’re cut. It’s the energy that transforms a bartender into an entrepreneur and raw ambition into a concrete legacy. These guys aren’t just serving drinks: thanks to Red Bull, they are giving a wake-up call to an industry that has been stagnant for far too long.
